Mail 2.0: Making email a useful web app

Ever wonder what it takes to create an email-dwelling left-justified, text-only application? Find out at Web 2.0 Expo - San Francisco (April 22-25, 2008) where I'm honored to be speaking on that very subject...

Making Email a Useful Web App

Why does email continue to thrive despite “email overload” and the occasional need to declare “email bankruptcy.” Why hasn’t it gone away? What does it want from us? Where is it going (aside from my inbox)? What is its ongoing role in a Web 2.0 world?

Email is a thin wrapper of technology around the innately understandable medium of the written word. It provides context and conversation — both explicit and implicit — like nothing else. It is inherently social and collaborative — for lack of a better term, it might even be called a “social network.” And email is a flexible “carrier wave” for wondrous applications: photo albums, file-sharing, backup, invitations, notifications, threaded discussion, …

This session delves into the lessons we’ve learned from email, what it still has to teach us about simplicity, virality, frequency, distribution, and timeliness, and how much more it still has to contribute to the conversation.

We’ll survey the landscape of historical, current, and future killer email apps with an eye to building left-justified, text-only applications that allow email do more, no just suck less.

And we’ll tuck in to just what it takes to create email-dwelling services and applications, from the envelope on in to the words inside: the filtering, cleaning, parsing, and crafting that goes into creating a compelling, conversational interface to data, information, services, workflow — and even other people.